How much does it cost to make a dating app in 2023 purrweb


How much does it cost to create a dating app
The d ating app market has many players, but the search and selection principles are quite the same. Basically, there are three options.
How much does it cost to create a dating app?
The dating app industry is growing rapidly. According to Grand View Research, the revenue of the market in 2022 amounted to 8 billion dollars. By 2030, it is estimated to increase over 12 billion dollars. Considering that today more than 300 million people around the world use dating apps and new users join everyday, the market potential is huge. Therefore, investors are paying attention to the online dating industry and find it attractive.
If you share this interest and already have a cool idea for a modern app, then you are probably wondering how much does it cost to make a dating app? Let's figure out what makes up the cost to create a dating app like Tinder and what features you need to take into account.
Reading time: 10 minutes
Table of contents
Key takeaways

  

  
There are three main types of dating apps, with search based on location or questionnaires or with a focus on a certain niche
  
Main features of a dating app include: secure registration form, person’s profile, geolocation, audio and video chatting, ice-breakers, partner search algorithm, in-app purchases
  
The cost of developing a dating app depends on the technology stack that is used, the features included, and the team developing it
  
The cost to develop your dating app with Purrweb is approximately $55 000.

Dating apps types: how they work
The d ating app market has many players, but the search and selection principles are quite the same. Basically, there are three options.
Geolocation. Lots of dating apps like Tinder have a partner selection principle based on geolocation and a minimal set of parameters, such as the required age, height, etc. Therefore there is a wide range of candidates available for the user. But choosing accounts by scrolling is so addictive that people don’t notice how many hours they spend swiping them.
Questionnaire survey. It is becoming more in demand in dating app development. You can use common questions like favorite hobbies or even involve psychological tests. Artificial intelligence helps you to analyze these answers and seek the person with the most relevant response. For example, OkCupid dating app i ncludes approximately 4000 questions, from which people can choose the most interesting and important ones for them.
Niche selection . In order not to look for the specific fish in the endless sea, you can initially narrow the field. Niche dating apps are a kind of clubs of like-minded people who are looking for a mate. Look at the Pure app — it openly invites you to find a partner for a more casual arrangement. It means that every user accepts these rules and doesn’t necessarily look for a serious relationship there.
The unmatched advantage of online dating over the traditional format, is that you can find a partner based on the exact query — appearance, education, habits, etc. Therefore, we believe that niche applications or apps using questionnaires will prevail in mobile app development .
 Pure app values freedom and suggests to explore your sensual desires 
READ MORE Dating App Ideas In 2023. Don’t Swipe It!
Main features of a dating app: what’s inside
To make a dating app , you need to know a set of necessary functions that users are already used to and which are basic for the most popular dating apps. Let’s look underneath the hood of an app like Tinder.
🔐Secure registration form — $3 100. It is required in dating app development . You can authenticate your users through social media accounts. So, your dating mobile app will weed out bots and scammers, which will increase user trust.
🧑‍🦰Person’s profile — $6 000. Dating apps like Bumble give users the opportunity to describe themselves in detail. But people have shorter attention spans online, and long texts most likely won’t fit into the interface design. So some limits are needed in any case.
🗺️Geolocation — $4 500. No matter what kind of app you choose, having GPS and filtration by the distance are essential. You can define a distance in kilometers or select particular cities or even countries, as well as allowing users to pay to access other locations, like Tinder Passport.
📞Audio and video chatting — $7 500. Currently open communication is in the trend. Users are abandoning simple texting that is common in traditional dating apps in favor of communication via exchanging audio messages or video calls. Because this is a quicker way to get an impression of the person. That’s why it’s important to provide different ways of chatting. It will be good to provide exchanging audio/video messages, but having call features, including video chats, will be the best.
⛄Ice-breakers — $3 000. Even in online dating, being on the other side of the screen, it can be difficult for people to start a conversation. Many users are looking for alternative options instead of the boring question “How are you?”. In this case your ice-breakers come to the rescue. They help to start a conversation and make a relaxed atmosphere. When you create ice-breakers, remember to follow the rule of 3E’s. They should be EASY, ENJOYABLE and EXPLAINABLE. For example, the system may offer user to choose one of the questions like “If you could have any superpower, what would it be?”. It is easy to understand, funny to think about and gives a partner an opportunity to describe themselves.
An ice breaker example
🧙Partner search algorithm — $4 000 . This is the most responsible and difficult part of dating app development . Some extraordinary algorithm can be your killer feature. What if your app suggests potential matches after users play a game? This may at least impress your users!
💰In-app purchases — $4 500. Statistics say that users are willing to pay for good service and extra features. An average user spends about $243 a year on app subscriptions. You can give users several packages to choose from that include advanced options, for example, a Super Like on Tinder or virtual gifts.
The final set of features for a dating app will depend on your idea, target audience and use case scenarios. If you are still looking for the concept of your future dating app explore some interesting opportunities below.